September 21, 2009
Every time you run a marketing campaign, the leads you get can be divided into three categories:
* Leads that are ready NOW (Hot);
* Leads that aren’t ready now but will be ready soon (Warm–these leads are
critical to your success); and
* Leads that may never be ready (Cold or Bad Leads).
The problem is, when you first [...]
Read the full article →
September 14, 2009
There are three factors that influence the profitability of any marketing effort. The smartest marketers on the planet have sifted these factors down to this simple, but powerful formula:
The Right Message… To The Right Person… At The Right Time!
Most businesses miss one, two or all three of these factors, and end up with very ineffective [...]
Read the full article →
