There are three factors that influence the profitability of any marketing effort. The smartest marketers on the planet have sifted these factors down to this simple, but powerful formula:
The Right Message… To The Right Person… At The Right Time!
Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending an awful lot of money on ‘image’ or brand advertising, without using any direct response offers
To make the most of a limited marketing budget:
1. Never waste money on image advertising – keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods.
Offer FREE reports, samples, coupons, or other response devices filled with emotionally
compelling copy to find the messages that match the interests of YOUR target markets!
3. Concentrate on your most successful direct response offers, and follow up to maximise results.
It is VITAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, and e-mail messages.
If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of time doing tedious, manual follow up.
Give me a call and I’ll tell you how you can use computerised systems to generate successful marketing campaigns.
